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About GD (New)

Where we tell you how cool we are!

Graphic Details is a full-service graphic design studio in the heart of downtown Portsmouth, New Hampshire. From our inception in 1991, we’ve insisted that keeping a small studio—with a core of interconnected experts—allows us to remain focused on your objectives. Our size encourages close-working relationships between our responsive team . . . and you. Our designers are accessible, attentive, and eager to work collaboratively with you to produce unique products that reflect what is distinct about your business. We’ll become experts on your brand to effectively understand, execute, and carry forward your vision.

The GD Team!

Brenda Riddell
Owner/Creative Director

Brenda is a designer, educator, and entrepreneur. Her career in the graphics industry spans 22 years, and includes typesetting, print production, and print and web design in both in-house and agency settings. She started designing and coding web sites in 1997, and continues to be involved in all of our client projects as creative director. Brenda believes that teaching design is the best way to keep skills fresh and remain on-trend. As such, she has taught graphic design-related courses for over 16 years, most recently for the Graphic Design Department at New Hampshire Institute of Art. Her passion lies in finding innovative and cost-conscious solutions to unique design problems, whether in print or online.

Jaimie Knapp
Design Director

Jaimie has been working at Graphic Details for 11 years. Starting as an intern in her senior year at Clark University, she has worked her way up to Design Director at the firm. Her strength lies not only in creating strong, well-balanced designs, but also in her ability to ensure that every design is prepared for print with acute attention to detail. Jaimie enjoys working with clients to come up with creative solutions for pieces that are fresh and unique without going over budget.

Cindy Dodds
Lead Strategist

Cindy has worked in the northern Massachusetts, southern Maine and seacoast New Hampshire area for her entire career, helping businesses grow through strategic marketing and solid business planning. She has personally owned, grown, and sold several successful businesses and publications. She now specializes in helping businesses make educated decisions for their marketing plans and budgets to maximize their return on investment.

Cara Tracy-Wallem

Cara’s expertise lies in working with clients to achieve original, effective print design that reflects their own uniqueness. A graduate of Drexel University with a degree in Graphic Design, Cara has brought 20 years of former print shop, ad agency, and instructing experience to her 12 years at Graphic Details. Besides having a paper fetish, Cara pursues outdoor adventure and sports with her family and works to raise awareness for Lou Gehrig’s Disease.

Nathaniel Parker Raymond

Nat is a graphic artist with years of experience in design and illustration and is comfortable working with a wide array of traditional and digital media. Eight years in the print industry provided him with hands-on printing know-how to bring to the design process. His passions for technology and problem-solving have led him into the fields of web and app design, where he enjoys exploring the ever-evolving tools for designing interactive experiences. He earned his  BFA in printmaking and drawing from the University of New Hampshire.​ He plays bass in KYOTY, creates music under the moniker Conquered, and co-owns the Deafening Assembly record label.