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Hashtag Shmashtag: How Do Hashtags Work?

Improving Your Business' Social Media Footprint

Hashtags have become a staple in modern communication as the new “full stop” for social media posts. However, even with widespread use, a lot of people don’t really understand how to properly apply them. Some people use them for their business while still asking themselves: “How do hashtags even work?” We’re here to help you not only find the right hashtags for your business, but also teach you how to use them to correctly categorize posts. Hopefully, you’ll be on your way to engaging with new audiences!

Categories are Key

Head to your nearest social media app and look up #BeatrixPotter. You probably see a lot of photos of Peter Rabbit and Potter’s other drawings. Maybe you’ll see a few pictures out of place, but in general, the posts under that hashtag fit the subject. By identifying images this way, the media has become searchable by content.

By hashtagging, you’re allowing a media platform to categorize a post based on your input. Similar to Wikipedia, the content created by other users informs the way that these categories work (That’s why researching other business profiles is so important.).

Instagram, in specific, allows you to use 30 hashtags for each post. That’s 30 different opportunities for your posts to be found! You should be making as many connections here as possible. The only problem is…which hashtags are the ones you should be using?

This post is all about how to hashtag your work. Keep in mind that you should only be posting high quality images and videos. If that means hiring a photographer or finding a skilled employee to build content, do it. You need top quality content to make your business look great!

Finding the Right Hashtags For Your Posts

How do hashtags work

There are a few ways to find the right hashtags for your industry—and all of them include a little research. If you’ve ever worked on your website’s SEO and searched for strong keywords, this process is very similar. Keywords with a higher incidence of use are more competitive to rank for and vice-versa. Your goal is to find where your content fits into keyword categories and spark interest with the other people using those words.

  • Find your competitors. What are other people in your business using in terms of hashtags? If you click on the hashtags they’re using, does their content properly fit in with most of the media in that category? If the answer is yes, you might consider using them for yourself.
  • Find like hashtags. On Instagram, you can search for hashtags similar to the ones you are using. Click on the magnifying glass on the bottom menu, start to type a general hashtag related to your business into the search. Now select “tags.” Click on the one you’re looking for and then see the “related” horizontal menu. Swipe left through that to find narrowed down opportunities for hashtagging. The incidence of use for these hashtags is often smaller than the one you searched, making them easier to rank for!
  • Make up your own! Having your own hashtags for your business is positive in many ways. For one, if you choose a hashtag for your business, you can easily keep track of the posts you are using. Secondly, you can see if other people are responding to your business with those tags.

Get creative with your business specific hashtags! Try to use ones that have little to no use already so that your business can dominate in those categories.

In conclusion, do your research! Watch the way other businesses are behaving and see how they are performing with their followers. Use as many hashtag opportunities as you can and you may see some new followers viewing your top-notch content.

Looking for some hashtag help?

#wegotskills

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