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How to Ease Your Business into an SEO Strategy

Creating an SEO strategy may seem overwhelming at first, especially if you’re new to the game. Rather than trying to put an SEO strategy into place all at once though, it may be easier to begin incorporating key SEO tactics first. From there, you can add to your strategy over time without feeling too much pressure. Below, we’ve listed three ways to begin executing your SEO that will build the basic framework of your strategy.  
  1. Spend Time on your Website’s Word Choice
  • Page Title: Think about what your customers will be typing into Google when searching for what you offer and use those words in your page title. This description will show up in the search results for users to see. The more closely your page title description aligns with specific keywords a user is searching for, the more your page will stand out among your competitors.
  • Meta Description: Carefully choose words that uniquely describe each of your page’s content. Set yourself apart from other websites by highlighting the specifics of your content.
  • Page URLs: Make sure the URL for each page on your website is easy for users to understand. Choose words that will help visitors recognize what they will be reading on your page. It’s helpful to separate each word with a dash for easy understanding. Keep it simple!
  1. Keep your Website Running Fast (page load times can impact your SEO performance)
  • Check Image Sizes: Large photos can significantly impact your site’s speed. Make sure your image files are as small as possible while still maintaining their quality.
  • Evaluate Plug-Ins: Take out any unnecessary plugins that may be causing your site to slow down. You can use a plugin to scan your site’s plugins and runtimes. Decide if any of these plugins are necessary to your site and delete accordingly. Some plugins can be replaced by code.
  • Caching your website: Using a caching service for your website can significantly decrease page load time. The browser will spend less time loading multiple files and ultimately brings users to the site quicker. This will take some dedication as you will need to stay on top of caching to reflect any changes/additions to your website.
  1. Stay Current Across All Platforms; Create New Content Regularly
  • Website: When adding fresh content to your website such as new web pages or new blog posts, you have the opportunity to increase your Search Engine rankings. By adding new content regularly, your site is evaluated by search engines more frequently. That means your site has the potential to move up in rankings depending on what new content you’ve added.
  • Social Media Sites: Encourage engagement and interact with your fans/customers on social media. Search engines consider a Social Media page’s high-quality followers to be a factor when ranking a page. In addition, make sure your content is searchable and shareable. You want your content to be public and viewable to everyone. Also, keep in mind that hashtags and/or keywords on social media sites will increase the amount of users who come across your content.
  • Online Reviews: This is especially important for local SEO. Search Engines factor in online reviews when ranking your company. They evaluate how many reviews as well as how good your reviews are. Consistently encourage fans and customers to write online reviews for your company.
  For assistance with your SEO strategy, contact Graphic Details at 603-433-3073. We offer a detailed, systematic approach to analyzing your website, implementation of SEO tools, and monitoring the effectiveness of your website each month.

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