Fessenden Athletics Visual Identity Guidelines

A school’s brand should communicate its story and present a consistent message. Your audiences rely on consistent and effective use of design to become familiar with your brand and your story.

Logos

There are three versions of the Fessenden Athletics logo: the bear face, the bear profile, and the full bear. Having this variety provides flexibility, and utilizing these core elements will help maintain recognizability.

2-Color Logos

1-Color Logos

2-Color Knockout Logos

1-Color Knockout Logos

Wordmarks

Along with the three versions of the logo, there are multiple versions of the wordmark.

1-Color Wordmarks

Knockout Wordmarks

Logo & Wordmark Lockups

The logo and wordmark can be combined in different ways; we have provided a selection of samples to indicate usage.

2-Color Logo & Wordmark Lockups

Additional Graphics

There are two complementary elements than can accompany the logo and wordmark.

Fessenden Athletics F

Bear Paw

Color

Primary Palette

Typography

The typefaces used in print and web materials are an essential part of the brand. Using the established typefaces is necessary for creating a consistent look and feel that further strengthens the school’s brand and public recognition. The following represents the established typefaces:

Complementary Fonts

For any other collateral besides apparel and signage, please refer to the typography section in the Fessenden Visual Identity Guidelines document.

Download Guidelines (PDF)