Brand refresh and website for an independent school immersed in nature
Indian Mountain School sought a brand refresh rather than a complete visual overhaul, aiming to update its dated seal and emphasize its unique location’s role in its academic program. The new logo design rejuvenated the seal and improved its usability in digital media. The supporting visual identity system and new website reinforce the school’s academic mission and messaging around their setting in the mountains.
Indian Mountain School brand refresh
