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Fessenden Open House RSVP Landing Page
The Fessenden School wanted to increase attendance to their fall open house event. The school’s track record of strong enrollment hinges upon the “aha!” moment that transpires when prospective families visit campus, therefore strong attendance at these events is important.
We created an open house microsite that captures information from curious web visitors, serves up relevant content specific to to the site visitor’s needs, and converts web visitors to active event attendees.
The Fessenden School is an independent boys’ boarding and day school for Pre-Kindergarten through 9th grade, located in West Newton, MA. Their open houses are an opportunity for potential parents and students to discover all that the school has to offer.
We added a subtle animation to keep the landing page dynamic and engaging, while remaining visually clean and easy to read.
Forms are always tedious, so adding custom icons helps to enhance the game-like quality of the site and make entering data more enjoyable.
After form submission, the user is presented with content relevant to their selections to enrich the open house experience.