Looking at screen after screen of flow charts, pie charts, and graphs of your web traffic can be overwhelming if you don't have the time or resources to interpret the data. Custom Google Analytics reports, paired with visual insights of user experiences, can help you make the most out of your user data.
Interpreting your analytics makes a lot more sense when you have measurable goals set for your website. We can help you develop those goals based on your business objectives, coupled with user needs. Then, we’ll build custom analytics reports to assess site traffic in a meaningful way.
Google is only one tool in our toolbox for analytics. Pairing analytics with heat maps, click maps, and surveys gives us a better picture of how users are interacting with your site. Comparing this data with your site goals helps us identify any bumps in the road that are getting between you, your site visitor, and a conversion.
Review and Recommend
Using this data, we can identify areas of your site that are working great, and those that may be preventing your users from completing a task. We will provide a comprehensive report of our findings, and recommend adjustments to ensure visitors are getting what they need from your site.
Implement and Monitor
We won’t stop at making recommendations! The GD team can also assist with monitoring the site and implementing changes to ensure your business goals are continually being met.