Send Your Prospects a Direct Mailer that They Cannot Resist
Better yet, send one that's personalized!
Reach your prospects on multiple channels to increase your chances of connecting. Along with your online display ads, you should think about also sending a direct mail piece. They not only get your message into the right hands, adding direct mail to your digital ad campaign could boost your conversion rate by 28%. PLUS, when you personalize your direct mail campaign, it is more likely to be opened and read.