Redesigning your visual identity can be challenging. We’re here to walk you through each step of the process. Does your school need a complete identity overhaul, or simply a refresh? Will there be a backlash? Should you involve your community in the process? If so, how?

A clearly defined and instantly recognizable visual identity differentiates your school from competitors, fosters school pride, and provides a strong foundation for marketing and development. Your identity must be flexible enough to be effectively applied to both modern and traditional media as well as merchandise and uniforms.