About Us

We think in generalities, but we live in details.

What's the difference?

Graphic Details is a dedicated, full-service graphic design studio in the heart of downtown Portsmouth, New Hampshire.

From our inception in 1991, we've insisted that keeping a small studio—with a core of tight-knit experts—allows us to keep our focus on your own objectives. Our size encourages close-working relationships between our responsive team...and you. The closer together we work, the more we learn about your business and your goals; we'll become experts on your brand to effectively understand, execute and carry forward your vision.

Services

A design agency that gets to know you, inside and out. What could be better?

At Graphic Details, we'll ask questions to grasp your vision and make it a reality. Whether the finished product is put to paper or the web, we'll make sure your message is heard (and seen) for miles around.

DESIGN SOLUTIONS

Think of us as an extension of your marketing team. We’ll work with you to make sure we’re closely following your brand standards. Our attention to detail will enhance your existing brand recognition while our creativity will provide you with new and innovative design solutions.

MARKETING & BRANDING

Your identity is crucial to building a recognizable and consistent brand. Graphical standards and messaging components work together to communicate your mission to the world.

WEB DESIGN

Need to establish a web presence, or update an existing one? We'll stay true to your brand standards while creating a distinctive online identity that your prospects will recognize and respond to. We can even extend your brand to interactive marketing tools such as email campaigns and online publications.

WEB DEVELOPMENT

Web design is only one phase of site creation. What follows next is just as important. From search engine optimization to database creation, we’ll guide you through the process of determining what you need and provide you with solid development solutions to get there.

PUBLICATION PRODUCTION

Regardless of the publication size or format, we’ll provide full-service production from start-to-finish, including page layout, ad design and placement, editing, proofreading and press management. Moving your publication online? We have the know-how.

CONTENT MANAGEMENT

Need a hand with web updates? Graphic Details can make your edits for you, as often as needed. Want more control? We can build you an easy-to-use web-based content management system that puts YOU in charge.

Portfolio

detailed solutions.

Need to see it to believe it? We've got you covered...

For years, Graphic Details has been the design and production backbone behind many successful publications, reports, web sites, media collateral and more. Click here to view specific case studies of client solutions developed here.

Team

intuitive. innovative. involved.

Graphic Details specializes in traditional and innovative customized marketing solutions...

Our responsive graphic design and web development team will work closely with you to understand your needs and provide ongoing consultation, strategy and implementation to make your print and online collateral work for you.

JAIMIE KNAPP

SENIOR DESIGNER

Jaimie has been working at Graphic Details for 9 years. Starting as an intern in her senior year at Clark University, she has grown and worked her way up to Senior Designer at the firm. Her strength lies not only in creating strong, well-balanced designs, but also in her ability to ensure that every design is prepared for print with acute attention to detail. Jaimie enjoys working with clients to come up with creative solutions for pieces that are fresh and unique without going over budget. mug

MAGGIE CALDERWOOD

DIRECTOR OF CLIENT SERVICES

Maggie is a project and account management executive experienced in directing, executing and managing project development. She has a consistent record of completing projects within deadline and budget requirements and extensive knowledge of the ever-changing print industry. A graduate of Husson University with a BS in Business Administration and Marketing, Maggie serves on the Board of Directors of the New England Old English Sheepdog Rescue, a non-profit rescue. dog

BRENDA RIDDELL

OWNER/CREATIVE DIRECTOR

Brenda's background in the graphics industry provides a strong foundation for successful print design campaigns, both traditional and innovative. She has extensive web development training and has been designing, coding and maintaining sites for more than a decade. Brenda is also a member of the Graphic Design Faculty at New Hampshire Institute of Art. She studied design at Northeastern University and is currently studying the ukulele. uke

CARA TRACY WALLEM

PRINT DESIGNER

Cara's expertise lies in working with clients to achieve eye-catching, original, effective print design that reflects their own uniqueness. A graduate of Drexel University with a degree in graphic design, Cara has brought 20 years of former print shop, ad agency and instructing experience to her 12 years at Graphic Details. Besides having a paper fetish, Cara pursues outdoor adventure and sports with her family and works to raise awareness for Lou Gehrig's Disease. tree

KRISTIN TODD

PRINT DESIGNER

Kristin has earned a solid reputation as an accomplished designer with 18 years of experience in the industry. Her work spans a wide range of businesses, including non-profits, higher education and finance. She is a graduate of Salem State College and worked for Putnam Investments for 14 years as a designer. Kristin has been working with the Graphic Details team for the past 4 years. In her free time she enjoys skiing and spending time with her family. skis

MEG MARSHALL

INTERACTIVE DESIGNER

Meg is a graduate from The Art Institute of Portland and recently finished her MFA in Graphic Design at Boston University. She has worked in the design industry for over 8 years in agency, start-up and university settings. Meg also begins teaching Web Design at New Hampshire Institute of Art in the fall. In her free time she enjoys CrossFit and running down by the Portsmouth waterfront.

News

New addition to our team
May 06, 2013
Graphic Details is excited to introduce Meg Marshall, the newest addition to our design team. Meg is a graduate from The Art Institute of Portland and recently finished her MFA in Graphic Design at Boston University. In addition to her new role at Graphic Details, she also begins teaching Web Design at New Hampshire Institute of Art in the fall. In her free time she enjoys CrossFit and running down by the Portsmouth waterfront.
swissted
January 24, 2013
swissted designer Mike Joyce applies minimalist Swiss design to vintage punk and rock posters using only lowercase berthold akzidenz-grotesk medium font. We're particularly fond of the 999 poster. What do you think of his project? http://www.swissted.com
What your site needs
January 14, 2013
Inc. Magazine's simple breakdown of what info consumers find valuable on a business' web site. You may want to keep this in mind when building a site for yourself or others:List of prices: 65%; List of services: 55%; Contact information: 43%; Physical address: 42%; Driving directions: 24%; Customer testimonials: 17%;Photos of the business: 15%; Links to the company’s social media profiles: 5%

get in touch. stay in touch.

Drop us a line using the contact form below

We are open Monday through Friday, 9 a.m. to 5 p.m.

It's not what you say, it's how you say it...

Looking for dynamic web design? A comprehensive marketing campaign? Gorgeous graphics? Hook up with us and we'll steer you clear of the common in no time.

107 Market Street Suite 1
Portsmouth, New Hampshire 03801
United States

Phone: 603.433.3073
Fax: 866.363.3899
E-mail: info@graphicdet.com
Website: graphicdet.com