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Want to Know More About Us?

We don’t want to brag, but we’re pretty awesome. We've been around for almost 3 decades and we're still going strong!

Graphic Details, Inc. is a design and strategy studio celebrating our 28th year in business in Portsmouth, New Hampshire.

We create print and digital marketing solutions for schools, nonprofits, and socially responsible businesses. We think holistically about branding, helping our clients create memorable stories and deepen relationships with their audience. We do this by creating smart and artful content that works with existing collateral to unify your brand message and visual identity.

The Graphic Details team is made up of amateur food critics, pet parents, smartphone photographers, musicians, athletes, motorcycle drivers, TV bingers, and wizards. (Seriously, our clients have called us wizards on more than one occasion!) Each member of our team is approachable, proactive, and informed, ensuring that every project — no matter how big or small — conveys an intentional and accurate reflection of your brand.

Who we are:

Brenda Riddell

Owner/Creative Director


Brenda is a designer, educator, and entrepreneur. Her career in the graphics industry spans 22 years and includes typesetting, print production, and print and web design in both in-house and agency settings. She started designing and coding web sites in 1997 and continues to be involved in all of our client projects as creative director. Brenda believes that teaching design is the best way to keep skills fresh and remain on-trend. As such, she has taught graphic design-related courses for over 16 years, most recently for the graphic design department at New Hampshire Institute of Art. Her passion lies in finding innovative and cost-conscious solutions to unique design problems, whether in print or online.

Jaimie Knapp

Design Director


Jaimie joined the Graphic Details team in 2004. She has a varied skill set ranging from print design and production to digital user experience. A self-proclaimed InDesign geek, Jaimie searches for efficient ways to get big projects done accurately and on budget. Her education in user experience has helped to reshape the web design process at Graphic Details, as well as to firmly establish the UX foundation of many web development projects for our clients.

Nathaniel Parker Raymond



Nat is a graphic artist with years of experience in design and illustration and is comfortable working with a wide array of traditional and digital media. His passions for technology and problem-solving have led him into the fields of web and app design, where he enjoys exploring the ever-evolving tools for designing interactive experiences. He earned his B.F.A. in printmaking and drawing from the University of New Hampshire.​ He plays bass in KYOTY, creates music under the moniker Conquered, and co-owns the Deafening Assembly record label.

Alex Bahl

Web Developer


Alex has a diversified background in the digital industry, working as a full stack web developer, a digital photographer, and a general IT tech. Working as a web developer at the University of New Hampshire for three years has given Alex a unique understanding of the inner workings and insights of a major university — which he applies to his work daily. With a strong passion for learning new technologies, he never stops trying to find better, faster, and smarter solutions for every project he works on.

Megan Tracy



Megan graduated from James Madison University with a B.F.A. in graphic design. Her passion is creating digital illustrations, branding, and crisp, communicative designs that solve problems for our clients. Megan isn’t afraid to experiment with color, texture, and bold graphics to bring her ideas to life. When she’s not designing, you’ll find her in the gym, cooking up something nutritious, or out exploring a new place.

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