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About GD

Where we tell you how cool we are!

Graphic Details, Inc. is a design and strategy studio celebrating our 26th year in business in Portsmouth, New Hampshire. From our inception in 1991, we’ve insisted that keeping a small studio—with a core of multi-talented experts—allows us to remain focused on your objectives. Our staff boasts expertise in integrated marketing communications, print and web design and development, digital strategy, media relations, and audience engagement.

Long-term client relationships are the backbone of our business. As such, we have carefully crafted our processes and developed a robust application that integrates with our project management software to create seamless file sharing and project workflow with our clients.

Lastly, our team mission is to always remain THOUGHTFUL. It is the single word that defines our skills as conscious creatives, and also our intentions as fellow human beings.


The GD Team!

Brenda Riddell
Owner/Creative Director

Brenda is a designer, educator, and entrepreneur. Her career in the graphics industry spans 22 years, and includes typesetting, print production, and print and web design in both in-house and agency settings. She started designing and coding web sites in 1997, and continues to be involved in all of our client projects as creative director. Brenda believes that teaching design is the best way to keep skills fresh and remain on-trend. As such, she has taught graphic design-related courses for over 16 years, most recently for the Graphic Design Department at New Hampshire Institute of Art. Her passion lies in finding innovative and cost-conscious solutions to unique design problems, whether in print or online.

Jaimie Knapp
Design Director

Jaimie joined the Graphic Details team in 2004. She has a varied skill set ranging from print design and production to digital user experience. A self-proclaimed InDesign geek, Jaimie searches for efficient ways to get big projects done accurately and on budget. Her education in user experience has helped to reshape the web design process at Graphic Details, as well as to firmly establish the UX foundation of many web development projects for our clients.

Nathaniel Parker Raymond

Nat is a graphic artist with years of experience in design and illustration and is comfortable working with a wide array of traditional and digital media. His passions for technology and problem-solving have led him into the fields of web and app design, where he enjoys exploring the ever-evolving tools for designing interactive experiences. He earned his BFA in printmaking and drawing from the University of New Hampshire.​ He plays bass in KYOTY, creates music under the moniker Conquered, and co-owns the Deafening Assembly record label.

Tiffany McMeen

Tiffany has years of experience in digital and print design, identity development, and environmental design. She has a passion for painting, calligraphy, and illustration, and finds inspiration in abstract art and fashion photography. Tiffany is a creative problem solver, which supports her goal of making beautiful, inventive designs that exceed our client’s expectations.

Alex Bahl
Web Developer

Alex has a diversified background in the digital industry, working as a full stack web developer, a digital photographer, and a general IT tech. Working at the University of New Hampshire for three years has given Alex a unique understanding of the inner workings and insights of a major university — which he applies to his work on a daily basis. With a strong passion for learning new technologies, he never stops trying to find better, faster, and smarter solutions for every project he works on.

Sue Hofmann
Lead Strategist / Writer

Sue is a seasoned and enthusiastic leader in integrated marketing communications in the education and nonprofit markets. She has developed and executed marketing, communications, and fundraising strategies, and led successful efforts to strengthen e-communications and social media, and raise institutional visibility. She has worked at top institutions, including Lehigh University, Bucknell University, the University of Richmond, St. Anselm College, Loyola School and The Governor’s Academy, and with clients such as Potomac School, International Baccalaureate, and the YMCA. Sue earned a bachelor’s in English from the University of Maine, and a master’s in nonprofit studies from the University of Richmond.