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If you track website traffic using Google Analytics, you’ve probably heard about the change that will go into effect on July 1, 2023. That is when all standard Universal Analytics properties will stop processing new data, and Google Analytics 4 (GA4) will continue to generate data moving forward. According to the latest from Google, you will have access to data in your Universal Analytics property for another year (until July 1, 2024). We know your data is important to you, so we strongly encourage you to export your UA historical reports soon. Below, you’ll find a simple way to export some of the more widely used reports. However, any data that is of interest to you can be exported, including ads and social reporting, e-commerce, and demographics.
It’s that easy! If your account is also set up to track conversions, be sure to include those in your reports. They can be found under Conversions > Goals.