Branding & Identity
Your brand is more than just a logo, it's how people see and interact with your business. We love focusing on the details of your image and fine-tuning the message and design of every campaign.
Branding & Identity Projects
Compass Rose Academy
Prior to Compass Rose Academy opening their doors in 2017, we collaborated with their senior staff to create their visual identity. The final logo retains a sense of tradition while embracing a clean, modern aesthetic. Like the school itself, the logo is grounded while being bright and forward-looking.
Since 2011, we've collaborated with Malden Catholic on projects both large and small – from their admission viewbook, to open house materials, to targeted advancement strategies and brand identity campaigns.
Portsmouth Poet Laureate Program
The Portsmouth Poet Laureate Program is dedicated to supporting and nurturing a love of poetry in the Portsmouth area. The PPLP, as they fondly refer to themselves, needed a refreshed representation that drew from their heritage, while speaking to younger poets in a modern society.
Smoky Quartz Distillery
Graphic Details and Smoky Quartz Distillery owner Kevin Kurland collaborated on the branding he needed to get his new shop up and running. Together, we developed an identity that is strong, clean, and unique.
The Fessenden School
With state-of-the-art facilities, curriculum, and programs, The Fessenden School needs to ensure their brand is modern and consistent across all media. Our partnership provides opportunities for exploration and education as we work to keep their image strong and their messaging on-point.
In 2011, the owners of Throwback asked us to create a brand experience for their new nano-brewery to help them stand out in the crowded craft beer brewing marketplace. Year-round beer labels feature unique typography, fun color combinations, and creative artwork to create an eye-catching impact on store shelves.
Graphic Details collaborated with Wheelabrator on all aspects of their rebrand, from logo design to print and digital collateral — right down to their team cycling shirts. The result is distinctive and memorable, representing the company’s evolution to a renewable energy business with fresh, forward-looking opportunities.