The need for a school to rebrand is often “the elephant in the room.” Everyone knows it’s there, but no one want to address it. Organizations often just need a confident “zookeeper” to start a conversation for change. Enter Graphic Details, a design and strategy team that knows the intricacies of rebranding a school — from a visual identity refresh to a whole new brand strategy.
Rebrand Conversation Starters/ Elephant Handlers
At Graphic Details, we understand the “elephant in the room phenomenon”. As a matter of fact, we are currently going through a rebrand of our own! In today’s post, we are going to share the questions we asked ourselves when deciding whether or not to change our visual identity or whole brand.
If you are nervous about the backlash from your community about rebranding, our design director, Jaimie Knapp, has some words of wisdom: “For schools, a stagnant brand isn’t doing anyone any favors. Classroom technology is changing and more prominent than ever. It may be an important driver for decision-making on enrollment. A stagnant or dated identity does not convey forward thinking.”
- Does your current visual identity command attention/is it memorable?
- Does your audience have a difficult time understanding what your logo is about at first glance?
- Does your brand evoke a pertinent emotional response from your audience?
- Do you feel as though your school has evolved away from your current brand and/or visual identity?
- Is your school trying to reach a different audience than when your current identity was originally designed?
- Does your visual identity differentiate you from other schools?
- Could your brand reflect the personality of your school more effectively?
- Is there a lack of interest from your team to share your current visual identity with your community?
- Could your identity system be more flexible for use in both print AND digital?
- Do you or would you have difficulty developing a sub-brand if needed (a product, service, or association that is affiliated with a parent brand but with it’s own name)?
We’ve worked with plenty of schools to define or refine their branding.